Media-Insert Communications

Customer Wallets Are Tight: So Is Empathy the Best Strategy?

The unemployment rate in the U.S. may have hit a four year low. U.S. government sources are claiming that the initial claims for unemployment benefits have fallen by 5,000 applications to a seasonally adjusted figure of 348,000; but this doesn’t mean that customers have become more open to spending more money. Yet it is good to hear that employers in the U.S. have created 245,000 jobs per month between December 2011 and February 2012. On the face of it, at least for the short-term, these figures suggest that growth is returning to the U.S. market....Read more here.           

Published on 19th A[ril 2012 by the International Customer Management Institute (ICMI)

Banking on change: How technology and customer behaviour are changing banking

The banking sector is one of the most highly regulated and risk averse industries in existence today, so it shouldn’t be a surprise that the pace of innovation – whether technological or otherwise – can seem quite slow.

Resistance to change is a dangerous stance. If an incumbent doesn’t respond to changes in customer and market needs, it could find that it has acted far too late.

Banks and financial services institutions therefore need to use all the tools in their toolbox to ensure that they can remain competitive, balancing risk with a concern for customer benefits and employing technology as an increasingly important enabler of new customer experiences. Read more here...

Published by Customer Focus on 27th September 2011.

Delivering the brand: building market intelligence in the cloud

The cloud has introduced flexibility in marketing but what has it done for improving market intelligence? Read more in Graham Jarvis' article, published by CloudPro on 12th September 2011.

Client: CloudPro.

Marketers turn to cloud to modernise their campaigns

An article for CloudPro about why marketers are turning to the cloud. To read the article, please click on this link:

http://www.cloudpro.co.uk/saas/marketing/1643/marketers-turn-cloud-modernise-their-campaigns

Published on 2nd September 2011.

Email marketing: Ten tips for a successful campaign

Top tips for getting the most out of email marketing campaigns

Channels like email marketing can be used for a variety of reasons, including the targeted broadcast of a newsletter to keep your customers informed about how they can overcome, for example, their particular challenges and issues. They can be used as part of customer loyalty, promotional and sales campaigns too. Read more here.

Author: Graham Jarvis. Published by Startups.co.uk on 23rd August 2011.

 

Legal Marketing - 'Profiting Through the Pinch'

If you're a law firm you can beat the recession. Graham Jarvis offers his tips on how to beat it, and emerge as a market leader. How can you do this? By clicking here.

Witten by Graham Jarvis. Published by Legal Marketing in the October/November 2008 edition of Legal Marketing magazine.

Mycustomer.com - 'Thrive in a downturn with effective targeting'

An economic downturn is an opportunity to gain a competitive advantage. Some companies will certainly have to close their doors; but with more focused targeting, meaningful employee performance and customer-related targets, and the will to innovate, it’s possible to thrive in such a climate as this. How? Companies need to ramp up their marketing, and invest in key resources like their staff and their customers. Marketing isn’t just about huge CRM systems and data – it’s about people, and in a downturn they behave differently...

Read the complete article by Graham Jarvis at http://www.mycustomer.com/cgi-bin/item.cgi?id=133977. Published on 20th October 2008.

Create better customer and partner relationships

To read my latest posts for BT and Cisco, please visit http://blog.btbroadbandoffice.com/ and visit the BT Cisco Community in BTtradespace.com. My lastest post of 25th February 2008 discusses how you can create better partner and customer relationships. Join the conversation...let's have chat!

How to Get Back Opt-Outs: 7 Steps to Retain More Customers

SUMMARY: Marketers like to focus on statistics that show how many respondents opted into a campaign or how many consumers clicked through an email. But don’t overlook those who opt out.

Read more of my lastest article for MarketingSherpa at http://www.marketingsherpa.com/article.php?ident=30347#

Media-Insert launches The Marketing Leadership Forum on Facebook

Following the removal of The Marketing Leaders' group on Facebook, for which no clear reason has yet been given by Facebook, and which Graham Jarvis legitimately set up on behalf of the online magazine and Community in July 2007 as Editor of The Marketing Leaders (and as a co-founder of the brand and as a principal officer of the Community), he has launched a re-branded version: The Marketing Leadership Forum.

No quarrel with Facebook

Graham has no quarrel with Facebook; this is in no way an attack on Facebook, which is an invaluable and recommended personal and business forum. Nevertheless, he believes that Facebook should consult the Creators of such Facebook groups as The Marketing Leaders before any action to remove any bonafide group (as it was) on the site is taken. This would ensure fairness, and it would prevent any groups from being deleted without reasonable cause or justification.

This would also ensure that any such action as that taken follows the established principles and processes of law, by allowing the Creators to counter any arguments for the closure of a particular Facebook group before it is undertaken. Graham recommends that the Creators should be given a period of notice to allow time for an appeal, or for any requested action to be completed.

A more detailed explanation of why the site was removed has been requested, but it is suspected that it might have something to do with the, as yet, unresolved dispute over the ownership of The Marketing Leaders' intellectual property. He remains hopeful that the issues will soon be resolved between all of the co-founders: David Hood (Community Director and VP of Strategy and Futures - the former Chair of CIMTech, Paul Codd MacDonald of Bipedal Ltd (the Publisher), and himself.

Dedicated to the Marketing Cause

Graham has worked tirelessly for the Chartered Institute of Marketing's Technology group since 2001, becoming Editor of its online newsletter in 2003. This became The Marketing Leaders in February 2006 when the group left the CIM. He has since then continued his role as Editor. Although he has not as such 'moved on' from this role, Graham is now exploring new opportunities with David Hood, other publications and his clients in general. He is therefore optimistic about the New Year of 2008. 

Join The Marketing Leadership Forum

The Marketing Leadership Forum is hosted on Facebook and it was created by Graham. The Forum is totally independent of The Marketing Leaders and of Bipedal Ltd. It is described as being, "A professional discussion forum for people who feel that they are leaders in marketing. It's particularly for those with an interest in the effective strategic implementation of information communications technology for marketing. Posts are welcomed about both B2B and B2C marketing."

If you are a leader in marketing, a thought-leader or industry recognised practitioner, please request to join the group by visiting: http://www.facebook.com/group.php?gid=6758967207. Graham welcomes B2B and B2C professional marketers, and he hopes that Facebook will also support The Marketing Leadership Forum. Social networking is one of the areas he is writing about on behalf of some of his clients, particularly for two popular, highly acclaimed and well established online US marketing magazines.